OUR STORY

From the Yin Mountains and Yan Mountains.
Built for the world.

Capelin was founded in 2014, rooted in the snowboard culture of the Yin Mountains and Yan Mountains of Northern China. Growing up at the meeting point of two of China's great ranges — and just 300 kilometres from Zhangjiakou, the city that hosted the 2022 Winter Olympics — the founding spirit of the brand was shaped by real winters, real terrain, and a genuine love for the mountain.

From the beginning, Capelin set out to build gear that reflected that culture: sharp, distinctive, and built to perform. Not gear that blends in. Not another round of safe colorways and forgettable silhouettes. Something that looked as alive on the slope as the riding itself.

Technical Gear

No Boring Colorways

We design performance-driven apparel for snowboarding, skiing, and outdoor adventure — waterproof, breathable, built to last. And actually worth looking at. Capelin carries the visual energy of snowboard culture into every design: bold palettes, sharp silhouettes, colorways that go somewhere. Technical and distinctive are not opposites.

By combining technical functionality with modern aesthetics, our products are made to perform in demanding environments while maintaining a distinctive style.

Made with Respect

For People and Planet.

The mountains we love are worth protecting.
Our manufacturing is BSCI certified, and our products use PFAS-free treatments and recycled fabric yarns.
Responsibility is not an add-on — it is built into how we make things.

WHAT WE STAND FOR

We exist to keep the spirit of the mountain alive —infusing everyday life with the courage snowboarding gives us, and backing the next generation of riders who carry that spirit forward.

TAKE IT TO THE LIMIT